Why Content Marketing is
More Challenging for the APAC Market?
Fragmented Channels
Unlike other regions where major platforms dominate, the APAC market requires distinct content marketing strategies due to its fragmented and localized communication channels.
Scarcity of Data
Varying levels of digital infrastructure across countries contribute to the limited availability of comprehensive and standardized marketing data.
A Lot of Diversity
The creation of new content or adaptation of global content to suit market-specific conditions depends significantly on the expertise of local marketers and involves substantial resource allocation.