How to plan article list for Naver Marketing Content

Discover the importance of proper article planning for effective content marketing and SEO. Learn how to create an SEO editorial calendar and utilize a comprehensive template to plan and organize your content for maximum impact and visibility on platforms like Naver.

5 min read

The Importance of Article Planning

If you plan your article in advance, you may deliver them on time and according to your business goals. You can also achieve a consistent tone and manner of your contents by thoroughly planning the articles.

Article Planning Template 1 Article Planning Template 1

As you can see, an SEO editorial calendar is essential for content marketers looking to increase their website's organic visibility. Marketers may assure timely delivery of articles that correspond with corporate goals by arranging crucial factors such as target keywords, titles, and publication dates ahead of time. A well-structured SEO calendar also works as an organizing resource, providing authors with the information they need to create high-ranking content that attracts visitors and generates income.

Article Planning Template 2 Article Planning Template 2

The calendar's primary goal is to help you ensure that the material you produce aligns with your SEO strategy. More content can help you position yourself as an industry expert and thought leader in the SERPs. This post will look at the aims and benefits of content planning for SEO. It will also provide recommendations for how to structure this document.

Steps to create a top-performing SEO content calendar with Template

Product Topic Research Template

Then, let's now take a look at how to manage SEO strategies with templates.

Product Topic Research Template Overview Product Topic Research Template Overview
  • Write the page type of content you planning in column A, and its status will be placed in column B.
    • When planning to issue, you can choose between the net new version or the repurposing version for your page type.
    • The net new version of page is to publish new content.
    • The repurposing version for your page is material involves adding to or significantly modifying current content to provide additional value.
Product Topic Research Template A, B Product Topic Research Template A, B

Repurposing material saves time by reducing the need to generate fresh content from the start, and it helps you to reach consumers that may have been overlooked before. Furthermore, repurposing initiatives may increase the value of your materials by reaching new audiences, offering new viewpoints, and tailoring your message to current trends or conditions.

But, in Naver’s ecosystem, repurposing has no substantial impact and if you did not do well for the previously specified target keyword, so creating new contents are recommended. When repurposing on Naver, it is best to confine the current information to mistakes or functions that have been modified. It is important to remember that changing and releasing current material has no effect to the ranking on Naver SERPs.

Product Topic Research Template K to R Product Topic Research Template K to R
  • Create a list of Keywords and write them in columns K to R, by using Naver Keywords research tools.
    • To do it, you can use the templates of us, and choose your tool such as Naver Data Lab, Semrush, and so on. One step further, refer to these articles.
Product Topic Research Template E to G Product Topic Research Template E to G
  • Write TOP SERP content examples, SEO Insights/Findings, People Also ask questions to consider in column E, F, G in order.

    • TOP SERP content examples: write down the types of content that are located at the top of the actual Naver search results, their characteristics, etc.
    • SEO Insights/Findings: write insights on why TOP SERP content is top exposed, and what content you can acquire from it.
      • If you search “Baking” and the TOP SERP content is how to bake the cro-ffle (a waffle with croissant dough), then you will notice the cro-ffle is trending and users want to know about it.
    • People Also Ask Questions to Consider: Review your content objectively by preparing questions that may be pertinent to your content.
      • For example, If your content is related to IT equipments, the questions might go something like this: “How to use this mouse?” and “How to connect this headset with laptop?”
  • Fix your content type, whether is Shorts or Long, and write in column I

    • Short-form content, which can be defined in various ways, is typically described as anything less than 1,000 words.
    • So, Long-form content is typically defined as anything longer than 1,000 words.

    To pick between short and long forms, consider your situation, the target keywords you wish to utilize, and the content's theme. It is recommended that you develop over 1,000 articles in Naver so that Naver search engines can find you by evenly distributing the target keywords across the text.

  • Write down Naver Blog’s hashtags in column S

    • If you write a hashtags for a Naver blog, you will not only be able to readily access the content, but you will also gain an understanding of the target keyword.
      • If you uploaded a studying content, then your hashtag will be “studying”, “daily”, and “studywithme”

        Naver Blog Hashtag (Source: Naver Blog) Naver Blog Hashtag (Source: Naver Blog)
  • Write internal links opportunity in column T

    • By interlinking your contents, boost the authority and credibility of your whole channel, not just your content.

Wrap Up

For a successful SEO, it is critical to write an article that well aligns with the user's intents and post it in an acceptable manner.

Furthermore, as various Generative AI services such as "CLOVA X" and "CLOVA for writing", including Generative AI Naver search "Cue:", have recently become available to assist creative activities, Naver is pushing for the advancement of algorithms such as C-Rank, D.I.A.+, and similar document reading systems. If you employed Generative AI, stating the fact in the document and structuring your material well with the relevant target keyword would help you enhance your search ranking.