How to search Bing Keyword and Plan articles with checklist

Bing Keyword research & article planning

To expand your SEO reach on Bing with keywords, you must first understand what content consumers are looking for on Bing. Then we'll look at the technical side of Bing and how it detects and ranks your site in SERPs of Bing.

Firstly, ensure your sitemap is comprehensive, containing files, photos, videos, URLs, and other essential information. This assists Bing in discovering all your site's content efficiently.

Next, consider utilizing the IndexNow API, a site tracker for Bing, to promptly reflect any updates made to your site. Whether through direct submission, the Bing Webmaster Tool, or inclusion in your sitemap, this tool ensures rapid notification of changes to Bing.

Additionally, prioritize quality links, including backlinks and internal links, to aid Bing in discovering fresh content and pages effectively. Connect every page on your website to at least one other crawlable page to enhance Bing's discovery process and improve your site's visibility. Finally, utilize tools like a robot.txt file and Crawl Control to manage how Bingbot crawls your material, ensuring efficient indexing and maximum visibility for your site.

How to Rank Higher on Bing: Of Use Bing SEO Tips

Now, let's delve into the intriguing aspect: strategies to enhance your search engine rankings.

How to do keyword research properly

Bing Keywords Research and SEO Checklist Template

• In Columns B through K, you can create and manage core keywords.

• Columns B through E can write information about your core keywords, and columns F through H can use Bing's keyword research tool to add filters according to country, language, and device to explore your core keywords in depth.

• In Columns I to K, the following information can be entered. With this information, you can clearly visualize your content in Bing.

  The examples of keywords provided by Bing webmaster tools (Source : Bing web master tool)

• Related keywords- Here you can get a variety of keyword suggestions that are related to your primary keyword. By default, these keywords are sorted according to their relevancy. So you could write down in column I with your keyword that are in trending and get the highest of impressions.

• Question keywords- In this part, you will get a list of questions posed by people based on relevant keywords. This helps you learn the types of inquiries that consumers are asking online. You may consider putting the keyword that the most asked by the visitors of your page in column J.

• Newly discovered- This group of keywords is a subset of related keywords since they have been relevant to your root keyword over the past 30 days. By tracking this groups, you may establish your next steps.

• Columns L through O record tracking of content published using your core keywords. When searching for a core keyword in column L, record the link to the content exposed at the top of the SERPs and organize the expected questions in column M in advance. Through this process, you will be able to get more diverse insights from content publication. In column N, check if it is suitable for your brand targeting, and record the current ranking status on SERPs in column O.

• Use columns P through T to check for localization of global content. Write the localization of your global content in column P, URL for headquarters content in column Q, topic for your article in column R, and record the insights from SEO results of your content in column S to conduct lesson learning. And in column T, write down a brief summary of the contents of your published content and facilitate tracking.
• And from column U, write a summary based on H1 and H2 tags your meta description and alt tags for the page. Write the title of the article in column U, and check for tags of H1 and H2 in columns V and W. The more evenly your keywords are distributed in H1 and H2 tags, the more clearly the search engine recognizes your content. Because these tags are the representatives of your content that contains the primary and secondary keywords. In column X, record the application of alternative text. Alternative text helps crawlers discover your content, especially images.
• In columns Y through AA, record a link to the content published within your page. You can use this process to strengthen the interlink building inside your page.

• From column AB, you can track the SEO process with localizing applied in Bing. Record the contents of Bing's local pack in column AB. The local pack on Bing aids users in discovering businesses like yours online, boosting your visibility and exposure. Bing's minimalist design for the local pack showcases essential store information upon user interaction.
• In column AC, record the application of Bing Place. Bing Places serves as Microsoft's equivalent to Google My Business, aiming to assist local users in finding relevant solutions online. It's crucial to complete your profile with all necessary details and include images of your products/services, as Bing relies heavily on visuals for information.
• Finally, after column AD, it is possible to track the publication result of localized content. In column AD, the current status of the published content is recorded, and after column AE, the next step according to the result after publication may be recorded and referred to in the plan for the next step.

Conclusion

According to what we've seen so far, investing your effort in Bing SEO will be well worth it if you complete this work with complete dedication. You can get a competitive advantage because many business owners are not maximizing the search engine's capabilities, so we recommend expanding the inflow through the Bing SEO content localization process.

If you want to try country-specific keyword planning, we are here for you. Bubbleshare provides a set of keywords exclusively for Bing that can be applied to each country's brand within 7 days. For more information, contact us through the link below.