How to do internal link building on Google for multiple countries

Why Internal l****ink building is important

If you want to ensure the authority of your website with your content in Google, then you should do internal link building. As you know, Google has ranking factors that estimate your website with backlinks, which refers to a hyperlink leading to your website from an external source, so you must customize yours to prove that you have the authority in Google’s sights.

But if you build your website with an inter-linking first, Google crawler bots will give your website a good score, so it will be exposed at the highest of Google SERPs. In this article, you will learn how to do link building and enlarge your online presence in Google with templates.

The aim of Internal link building

To achieve high-quality internal links, you have two clear goals.

• Planning how to build internal links in your website to make users spend more time on your website. Internal links enhance website navigation and structure, improving user experience. Additionally, a logical website structure optimizes crawl budget, enabling search engines to index more pages efficiently.
• Making users explore your website by clicking links and leads them into purchasing process. Bring visitors in the awareness stage of the marketing funnel to your website, and encourage users to explore interconnected pages throughout the site. As a result, Users who have familiarized themselves with your site structure and topics are likely to progress to the purchase stage.

What is internal link building?

Internal link building a hyperlink on a website that points to another page on that same website. Internal links are essential for structuring website design, improving organization, and aiding user navigation.

They contribute significantly to user interaction and ensuring convenient access to relevant content on a website. Additionally, websites that are user-friendly and have strong internal linking also support better indexing by Google search engines.

How to do internal link building

• Prioritize Key Website Pages:
  • This targeted linking approach directs traffic towards critical destinations, strengthening their link authority and reinforcing their importance. So, remember to identify and prioritize pivotal pages on your web, such as introduce pages of products, which is the space users will make their purchase decision.
• Link related pages:
  • Utilize internal linking to connect content with relevant pages, providing users with an intuitive navigation experience. By linking to related pages, you facilitate users' exploration of additional content of your website, thereby improving their satisfaction and engagement.
  • Plus, linking to relevant material strengthens your website's authority and expertise in a particular field. This demonstrates to your audience that you possess in-depth knowledge on the subject and related topics, establishing trust and credibility.
• Always keep links up to date :
  • Remember to regularly audit and rectify broken internal links to maintain a streamlined and informative internal linking structure. And ensure accessibility of important pages. And prevent critical pages from being buried deep within website hierarchies by ensuring easy access from the main page or primary navigation menu of your website. This accessibility optimization ensures prominent visibility for essential pages, signaling their importance to both users and search engines. Moreover, broken internal links can hinder user experience and harm SEO efforts, you need to avoid linking to outdated or non-existent pages.
• Vary Anchor Text for Internal Links:
  • Diversify anchor text for internal links to enhance clarity, engagement, and SEO effectiveness. Varying anchor text contributes to detailed content understanding by search engines and improves user comprehension, fostering a smooth browsing experience.

Effects of Internal link building

Internal link building enhances a website's credibility and value, and it aids your website to get higher rank in Google SERPs. Each link directing to your website is akin to a vote of trust in your favor. This diversity strengthens authority and reputation.

And the most important effect is diminishing the bounce rate of your website. Integrating both internal and external links into your website's content enhances the authenticity and naturalness of your link-building endeavors. This approach not only signifies your commitment to enhancing user experience but also demonstrates a sincere intention to assist visitors in maximizing the value of your content.

Preparing for Internal link building

Before you start internal link building, avoiding flogging a dead horse, you must follow the steps in below:

• Define who are your target audiences and how to link them into AISAS models:

  • Understanding your target audience is a primary point in internal link building process, because there is possibility of differences in the degree of resource consumption by countries.
  • And if you want to identify who are your target audience, you should consider keyword clustering, the process that grouping keywords with identical or similar intentions, allows you to focus on them using a single page rather than spreading them across multiple pages. So, consider the difference in search volume by countries, classifying your keywords according to AISAS models.
  • As you can see in the graph above, In the AISAS model, visitors who are in the Action and Share stages are likely to be users who want to actively search for your primary keyword and move on to the next step. As a result, you may use them as your target audience and build an interlink building to create a strategy for them to make purchase decisions.

• List-up and categorize all URLs of your website by topic:

  • When you create content, organizing it into clear topics and subtopics helps Google understands your website better. To make your content strong, it is crucial to focus on a few main topics that represent what your company knows best.
  • When you are done, submitting it to Google Search Console. With this tool, you can build your sitemap, and manage your web-page. Sitemaps contribute to ensuring that all the websites are correctly crawled and ranked by giving search engines an overview of the information on your website. In the end, this results in better SEO performance and more organic visitors.
  • Plus, localization may be reinforced by using various approaches according to each country. This is also the cause for the disparity in search volume size and search resources across nations indicated above, but the most important factor is the variation in language and culture between countries. Users from various backgrounds are more likely to have diverse search goals; thus, selecting your topic and differentiating URLs might aid in interlink construction.
  • Jot down all the numbers of your page impressions and find which keyword is getting the most intention of users to diagnose a current situation of your pages. Then you'll be able to see which categories and keywords are most popular on your website. At this point, utilize a keyword with a significant MSV(Monthly Search Volume) as a high search volume keyword and create a link network around it. And follow internal link building strategy. Here is strategies:

    • Utilize internal linking to enhance the performance of keywords with moderate search volumes, by connecting important pages to pages with little to offer

      • Backlinks from other sources to your website are also important, but this process improves the reliability of your page's internal content.

      • Text links are unlikely to get as many hits as image or banner links. You may also try alternatives for the links and banners on the page.

        Keyword Hierarchy

    • Designed to rank highly for these keywords, with other pages playing a supporting role, as seen in the graph.

    • By using GA(Google Analytics), tap “Behavior” and “Landing Pages” in a row, and comparisons your URLs.

    • Apply a strategy akin to the one mentioned in the preceding phase, determine which of those landing pages convert the best: those with a high conversion rate.

    • Finally, focus on less popular keywords through internal linking. Then you will be able to create a web page that is highly rated and reliable.

  Internal linkbuilding Template

  📑 Internal Link Building Template

  Internal Link Building Template Overview

  To begin with Internal Link Building with this template, following the steps in below:

  • Writing the links that categorized by topics in the column D, list down the current status of the content the in column B and number in column C, so you can recognize better.
    • For example, if you want to connect BubbleShare.io to BubbleShare Contact, you'll be able to type just like in the picture above.
  • Setting up and crafting linked pages by writing the destination links in the column E.
  • Writing anchor texts in the column F, and copy sentences which will be presented on your page on the column G.
    • And remember that when you write anchor text and copy sentences, you must consider localized context. Given the localization context, it can increase the ranking of your keywords and links, while also giving Google and users an appealing view.

  Conclusion

  In summary, you've gained insights into the significance of internal links and the necessity of optimizing your internal linking structure. Providing valuable information to incoming website users to increase their remaining time is a key organic activity that can lead to purchase conversions. By adhering to the guidelines outlined in this post, both Google and your audience will gain a clearer understanding of your website, thereby enhancing your likelihood of achieving higher rankings.

  One step farther, you can do extra outreach approach actions for growing your website up.