How to do Yahoo Technical SEO: Guide

Yahoo Technical SEO

Yahoo is a global search engine with a high market share in countries such as Japan(20%), and in order to service or market to those countries, it is essential to set up SEO settings optimized for Yahoo. SEO optimization for Yahoo requires the use of Bing Webmaster Tools.

Yahoo does not provide its own webmaster tools because it uses the Bing search engine as part of the Bing network. So, with Bing Webmaster Tools, you can get your site listed on both Bing and Yahoo, discover problems, and improve search performance.

How to register website using Bing Webmaster Tools for Yahoo! SEO

To set up a Bing webmaster for Yahoo, you need to register a website first. Registering a website with Bing Webmaster is not difficult. After logging in to Bing Webmaster, you can register a website by connecting GSC(Google Search Console) or directly entering the website address. After this, proceed with website user authentication and you are ready to use the webmaster.

For detailed steps, please refer to How to set up Technical SEO for Bing.

How to optimize your website for Yahoo

If you've registered your website in Bing Webmaster Tools, it's time to optimize your website environment for Yahoo. To do this, you need to submit your RSS and sitemap so that the robot can visit your website. This is because “Slurp,” Yahoo’s web crawler robot, must visit to check the status of your website on Yahoo.

The information lists all URLs within the site, how they relate to each other, as well as page-by-page details (how often they change, when they were last updated, etc.). Therefore, you can provide this information to the robot to diagnose your website. To submit two pieces of information, use the [Sitemaps] menu in Bing Webmaster Tools.

Submit RSS

RSS (Rich Site Summary) is an XML-based publishing protocol that publishes a site's latest content, including the text. Generally, it is used in a structure where subscribers consume content from the site's RSS feed through an RSS reader, and RSS feeds are mainly provided by news or blog sites.

RSS can be easily added. Click [Submit Sitemap] in the upper right corner of the Sitemap page and paste RSS into placeholder to submit.

Submit Sitemap

Sitemaps can be added to one of four URL types. Submit your site map using a URL formatted as appropriate for you from the options below

Sitemap formats:

• XML Sitemaps and XML Sitemap index files (as specified by www.sitemaps.org)
• Atom 0.3 and 1.0
• RSS 2.0, and
• Text files (containing one URL per line)

Submitting a sitemap is exactly the same as submitting RSS. Click [Submit Sitemap] at the top right, and paste the sitemap address.

Once RSS and sitemap have been submitted, the environment setup for Yahoo SEO has been completed. The robot will visit your site and share relevant website information with Yahoo SERP.

Conclusion

Follow the method provided in the article to set up Yahoo SEO. Because Bing supports Yahoo's results, if you set up using Bing Webmaster Tools, you can simultaneously improve your website's ranking in Bing as well as in Yahoo.

Additionally, enhance your understanding of Yahoo through this Introduction to Yahoo! Japan SEO article. You can optimize your content for Yahoo and analyze performance through the Bing webmaster tools to improve your website quality and expand exposure opportunities on Yahoo and elsewhere.