How to start Naver Shopping SEO and checklist

What is Naver Shopping

Naver Shopping is an online shopping platform that allows any kind of sellers, from small businesses to huge brands, to sell their items to a bigger audience. In other words, Naver Shopping serves as both a storefront and a platform that promotes small enterprises.

Naver Shopping incorporates search results from comparable firms such as local competitors, such as Coupang and G-market. For those interested in Korean market, knowing Naver Shopping's SEO is crucial to achieving visibility and popularity against competitors.

What is Naver Smart Store

The Naver Smart Store is an online marketplace operated by Naver that allows company owners to promote and sell items while keeping client interactions. It provides a diverse selection of goods and services, giving customers several alternatives and sellers the opportunity to promote their items. However, it is important to localize your products and contents into local language because the items and services are mostly serviced in Korean rather than English or other languages.

Not only global luxury brands but also tech brands run Naver Store in order to increase their presence on Naver and if you get classified as a Brand, your store is called Naver Brand Store such as Moncler, Gucci, Apple.

Here are the examples of the brands in Naver Smart Store:

Moncler

Gucci

Apple

As you can see, the Naver Smart Store has stores ranging from luxury brands to electronics, showing its great influence.

How to set up to use Naver Smart Store

You can use Smart Store with just a Naver account. Naver Smart Store can be accessed with a Naver commerce ID. However if you have a Naver main account, you may log in using its ID. If you have a Naver main account, most Naver services are available, so I recommend using Naver main ID.

1. Enter the Naver smart shopping.
2. Click log-in or sign-up buttons in front of the page.

How to Select Visible Keywords in Naver Smart Store.

To enhance sales in Naver Smart Store, you must be knowledgeable with using appropriate keywords. Smart Stores and keywords are linked, much like Naver's keyword approach. Keywords are crucial to achieving high ranks and more exposures.

For these reasons, many owners use keyword advertising features including the ads to increase the exposure of their products in Naver's Smart Store, but if you pick some noncompetitive keywords, no matter how much money you spend, the impact will be negligible.

Now, let's look at how to select keywords and evaluate the effectiveness of the ones you're already utilizing.

Smart store keywords may be used in product names, tags, and other areas to improve your products. Keyword advertising can help you enhance your visibility. When promoting your proudcts on Naver Smart Store, it is recommended to include 'compound keywords' in product titles. Compound keywords determine the most successful keywords; consider which part will entice people to purchase your items.

Here are the differences between ‘composite keywords’ and ‘single keywords’;

• Single keyword is a single term, such "dog" or "cat."
• Compound keyword combines two or more words. It frequently includes specific product attributes, such as "dog's food" and "cat tower”

Because general-purpose keywords like "dog" and "cat" are used by many users, it is difficult to rank them high owing to severe competition. Even if the term has little competition, it is tough to acquire if the search volume is low. That is why you have to constantly evaluate and try different keywords to choose the ideal one.

Moreover, if you want to expose your product at the top of Naver Shopping’s SERPs, you should check product registration 'category'. This is because, when looking for a keyword, the search engine will only detect your material if you place it in the same category as the first thing displayed. If any previously registered items are assigned to a different category than the top-end exposed products, they should be modified.

Naver Ad Services

Naver Ad Services is an excellent website to use when selling a product. Even if you have not yet run an advertisements, you may do it for free by registering for a Naver account. When you enter the phrases you want to search on the "Tools" → "Keyword Tools tab" in the advertising system, it will reveal the appropriate keywords, impressions, and competition level.

Selecting the selected term on the inquiry result page will allow you to view the keyword bid price and predicted performance. Estimate how much you need to bid for keyword adverts to meet your goal sales volume before you begin promoting.

If you want to know further about researching keywords, you can explore this page.

How to Optimize ‘My Smart Store Keywords’ on Naver Shopping

📑 Naver Shopping SEO Template

To begin keyword research on Naver Shopping with this template, following the steps in below:

• Drop the platform name that you released your content in column A, so you can index it easily. And then, write the information about your product in the column B to E.
• After Keyword Research, Fill in column F to Q
  • When you do your research and pick your core keyword, aim for 4 to 8 keywords per product, prioritizing emphasis on key terms at the beginning of the name. Using highly efficient keywords in your product name can boost your search exposure ranking, but overcrowding with keywords doesn't guarantee higher rankings.
    • you may use this SERP tool for researching the competitive keywords
  • Using the procedures described above, record the MSV of your product detected on Naver in the desired category from columns F to H. The greater the value of it, the more terms are used based on your purpose. You may detect MSV of your keyword with tool, such as Keyword Sound. This tool enables you to search for keywords in Korean and compare the top ten items to find out the competitiveness of your products. Use this tool to find the top ten Korean keywords and compare them to the keywords for your product to see how competitive it is.
  • Plus, there are words that are affected by spacing in Korean. So, you should carefully check whether there are spaces between words. For example, if you use the word "한번" as "한 번," which have the same meaning in English, “once”, you may get a result in a different direction than you intended.
  • In column I and J, list down your keywords monthly publishing quantity, and its competitiveness. The lower the level of competition, the higher the possibility of using keywords, so it is recommended to check the numbers well.
• Fill in the column R to T to double-check what you planned in Keyword Planning to reduce mistakes. And after applied keywords on your page, write column U, V. This process will bring you lesson learning and allow you to make more specific plans. You will be able to align with your business status in Naver Shopping in time.

Conclusion

Understanding the characteristics of Naver Shopping and executing Naver Shopping SEO, you will be able to run your own Naver Smart Store more efficiently. Naver shopping mirrors the Naver search algorithm, therefore methodical preparation and monitoring are essential to gain competitive advantage in Korean market.

BubbleShare promotes Naver Shopping SEO for worldwide e-commerce. As a consultancy service, we examine systematic keyword selection and product purchase conversion rates to enhance sales. Contact us if you want to enter Korean market efficiently through Naver Shopping.