How to track performance of Bing SEO

Understand the importance of tracking performance on Bing using Bing Webmaster Tools. Follow a template for effective performance tracking, and leverage Bing's unique features like news information and image ratings. Contact Bubbleshare for tailored keyword and performance tracking services.

3 min read

Why It is important to track the Performance on Bing

Bing's webmaster tool is a key component of Bing's performance tracking. Google Analytics is essential for SEO targeting Google, but Bing's Webmaster Tools are often overlooked. Tony Edward, a Senior SEO Manager, highlights its benefits, including diagnostics, security monitoring, crawl performance tracking, and keyword optimization recommendations, all of which contribute to comprehensive digital marketing reporting.

Bing can give a webmaster tool for tracking and developing your content's performance. So, before you begin monitoring your performance on Bing, you need to learn how to utilize a webmaster tool.

How to track your performance in Bing?

Before we start, you can check your performance status in Bing Webmaster tool by selecting options; using Google search console or add your site manually.

Ways to track performance on Bing (Source : Bing Web Master Tool Site Guidelines) Ways to track performance on Bing (Source : Bing Web Master Tool Site Guidelines)

Now, You may wonder how to start your SEO performance tracking in Bing. Let's take a look at how to track your Bing performance with a template.

Bing Keywords Performance Tracker Template

Bing Keywords Performance Tracker Template of Page tab Bing Keywords Performance Tracker Template of Page tab
  • When you open Google Sheets, you will see the first page tab. List all of your pages in column B on this page. To facilitate performance management, enter the date of publishing of your page in column C.
  • In column D, note the search ranking of your page as seen on SERPs.
  • Then, in the 3 columns, input the number of exposures, clicks, and CTR that can be discovered in Bing's master tool.
  • In column H, note the URL of the first page that appears when you search for your page. Bing displays the page with the greatest resources, such as images and photos, at the top of the SERPs page, allowing you to select the direction of your page's operation.
  • Finally, in columns I and J, provide an evaluation of the results of your page operation, as well as the date you checked the page operation's performance. Regardless of whether the page action was successful or unsuccessful, recording the precise date will make it much easier to refer to future operations.
Bing Keywords Performance Tracker Template of Keyword tab Bing Keywords Performance Tracker Template of Keyword tab

On the second tab, you can manage your core keywords. Write something similar to the first tab, but explain it in a little more detail by applying the features of Bing Webmaster tool.

  • First, list down your core keywords in column B. Column C makes it easier to identify by recording the date of publication of content using your core keywords.
  • In Column D, record the Average Position that can be found in Bing's web master tool. This refers to the average of multiple locations where a website's page appears in Bing search results. In particular, since the data is available only from web traffic sources, Bing can be used as an indicator that best reveals the user's search intention based on the performance results of your page.
  • In the following six columns, you can write the content in the same way as the first tab and manage your Bing's journey.

And there is some useful information in Bing. News information may be found on the Search results page, and photos utilized in the content are actively shown. This will provide you with information on how to create an active configuration that incorporates photos into the content creation.

Another piece of information is that search results may be rated in the image to encourage more active action, and detailed photographs can be reviewed to help people identify a purpose that matches their search intent. Based on these data, you may create content that adds value to consumers' search experiences.

Related image search case of Bing Related image search case of Bing

Conclusion

In this article, we emphasize the significance of Bing in boosting traffic through localization. While Bing's SEO aligns with Google's focus on high-quality content, it offers unique features that warrant attention, particularly regarding on-page SEO. Understanding these distinctions is vital for optimizing your site and enhancing organic traffic.

If you want to receive Bing's Top Keyword and Page View Performance periodically by e-mail, request the bubble share service.