How to write Localized SEO Content Brief

What is the Good SEO Content Brief for Planning

An SEO content brief is a precise document that tells content writers what and how to write. It contains critical information such as the purpose of the content, keywords to include, and how lengthy the content should be, and more so.

By following to the brief, authors can develop blog posts, articles, and other content that achieves your objectives. This helps both in-house and freelance writers grasp your requirements and ensures an excellent first draft. A thorough brief allows everyone on your team to do their best job and converts drafts into profitable content for your organization.

Simply said, an SEO content brief serves as a road-map for developing high-quality material that performs well in SERPs.

Article Briefs Based on Content Planning

A good content brief should provide clear direction on the topic, describe who the audience is, and give important SEO instructions. This helps the writer know what the first draft should include and prevents any important details from being missed. By following the brief, writers can avoid unnecessary changes and delays in publishing.

Using this, you may work with freelancers to boost your organization's job efficiency. It also assists you to build a successful partnership with your clients by presenting your article plans in detail and concisely.

Article Briefs Template

Article Briefs Template

This template is designed to convey the artifact's purposes, which include those indicated above. And when writing this, be sure to reflect the brand's consistent voice and brand-specific traits. Including brand voice, tone, and style details in each content brief builds trust and credibility with your target audience.

It contains the following elements:

• Challenge: Your client's problems, goals to reach, solutions to them, etc.
  • In this section, you could write the essence of whole article, the current issue that the company faces, and summary of the solution, and URL relevant to the content of your proposal.
• Objective: The content needs to achieve
  • Write down your purpose for this article so that the writer can catch your mind.
• Content Pillar: What content area are we playing in?
  • In this section, identify the primary topic you want to have featured prominently in this article.
• Audience: What do creatives & professionals need and do they want to hear from us about?
  • In this part, set out the target audience for this article. If you're talking about English novels, you could choose English learners as your audience.
• Brand: The style and tone of the client
  • You may be heard about the brand voice, which is the distinct personality that a company creates to engage with its target audience across several platforms. In this section, set the brand’s tone and its style so that authors might read it and create articles based on it.
• Format and Word Count: Key Pieces to be Produced
  • In this part, you'll arrange the structure of the entire article. Write down the number of characters that will be used throughout the article, the format of the content (long or short form), the placement of visual elements such as images, and other brands or products that can be used as references in relation to the article's topic to improve the writer's understanding.
• SEO Metadata: SEO Title, Meta Description & URL
  • In this area, you could write the title of this article and the summary of it. And for URL, you could fill with the examples of the content that related the topic you want to describe. And you may set your primary keyword and secondary keywords to aid writer can notice the topic clearly.
• Content Structure: Structure of the Article for the Solution
  • In this part, you can describe the article’s shape. It contains what does Heading 1 and Heading 2 contains, and how you can use keyword in this article.

For more understanding, let’s say you want to propose a solution to a beauty company.

The company’s challenge could be a loss of localized differentiation in Korea, which they will wish to solve in order to obtain an advantage in the market share. You may suggest to the solution: revising the global content for local audience. And adding a related URL, such as the sunscreen product’s URL that are famous to local customer for its functions.

And, you can write in the Client section, appealing to their beauty brand's belief in true beauty, which reflects their brand voice. By describing the brand's voice using adjectives, and include any industry phrases that the writer should use or avoid in your brief. In the objective section, you can write down the purpose of this article, that is, build brand awareness and loyalty among the Korean customers. In the Content Pillar strategy, you can organize the features of this beauty brand's core product, sunscreen, as well as its regional content, to help target clients focus.

Based on it, you will find who is their target audience easily. In this case, maybe your target audience is an athlete who plays outside in a long time. Format and Word Count provide a summary of the content, including primary and subsidiary keywords. If the company's main product is sunscreen, a structure can be built around the most common sunscreen keywords. And base on these, you can write the Brand Voice: enthusiastic, and empowering, etc.

And Format and Word Count can be like images. You can use long form content for the brand to get the more impressions of local customers by exposing your content in higher ranks. And it’s not essential elements, adding the brand or product linkage section will be helpful to understand the article’s topic.

In SEO Metadata section, like this image in above, organize the brand's meta-structure by adding technical details. In SEO title, you may write the sentence with your primary keyword. For the beauty brand, you may write like this; How do I keep sunscreen from rubbing off even with sweat? And Meta description will be a summarized sentence of whole article. You can type like “Learn about the brand's sunscreen and its vegan benefits. Contents of an expert's analysis of it.”

Finally, create the overall structure of the article depending on what you've written thus far. Write introduction, to demonstrate the brand's current position, the value of localization in SEO, and the brand's future orientation. And sentences in heading 2 that include secondary keywords, such as sunscreen usage, can improve the overall structure of the content and assist comprehension. A recognizable content brief form that is simple to skim, grasp, and apply will assist you in achieving this goal.

The Importance of a content brief

This article taught you that good artifacts can only be made when the other party communicates your planned ideas in an understandable manner. Your SEO planning will be successful if you use the provided template to customize the optimization case for each nation and use local insights and cases.