Korea SaaS Industry Map and Search Behavior

When you explore the Korean market, understanding the key players in various SaaS categories is crucial. Here, we introduce some prominent Korean SaaS companies, categorized by their specific industries, and highlight their core marketing keywords.

Although Naver still takes the majority of Search Engine usage in Korea, Marketing Tech, AI/Deep Tech, Collaboration and Knowledge industry shows higher search queries on Google than Naver. This tells about even if the market uniqueness in media, it is recommended to deep dive into industry and persona analysis to localize your content.

In this article, you can see the Korean SaaS player’s specialty and core keywords for each industry with search volume.

1. HR Tech

Key Players: Flex, Lemonbase, Wanted, Greeting

Characteristics: Korean HR Tech companies focus heavily on integrated HR management systems, providing end-to-end solutions for recruitment, performance tracking, and employee management. These platforms emphasize user-friendly interfaces and mobile accessibility, catering to Korea's tech-savvy workforce.

2. Healthcare

Key Players: Lunit, Cashwalk, Vuno, BlueLabs

Characteristics: Healthcare SaaS in Korea often leverages AI to provide advanced diagnostic tools and health management solutions. These companies focus on precision medicine and data analytics, aiming to improve patient outcomes through innovative technology.

3. Design & Content

Key Players: Miricanvas, Mangoboard, Twelve Labs

Characteristics: Design and content creation tools from Korea are designed to be highly intuitive, enabling users to create professional-grade materials with ease. They often include extensive template libraries and collaboration features, supporting both individual creators and teams.

4. Marketing Tech

Key Players: Appier, AB180, BubbleShare, Adriel, IGAWorks, Buzzvil, Mobidays, Channel Talk, Stibee

Characteristics: Marketing tech firms in Korea focus on leveraging big data and AI to optimize advertising campaigns and customer engagement. These platforms provide comprehensive analytics and automation tools, helping businesses maximize their marketing ROI.

5. Fintech

Key Players: Toss, Kakao Pay, Wadiz, Banksalad, QuotaBook, Zuzu, Payple, Finda

Characteristics: Korean fintech companies are leaders in digital payment solutions and investment platforms. They emphasize security, ease of use, and seamless integration with other financial services, catering to a rapidly digitizing financial landscape.

6. Travel Tech

Key Players: Myrealtrip, Hereweare, Yanolja

Characteristics: Travel tech in Korea focuses on providing comprehensive travel planning and booking services. These platforms offer detailed reviews, personalized recommendations, and integrated booking options, making travel arrangements seamless for users.

7. Collaboration

Key Players: Doooray!, Jandi, Swit, Naver Works, Flow

Characteristics: Collaboration tools from Korea are designed to support remote work and enhance team communication. They offer features such as chat, file sharing, project management, and integration with other business tools, ensuring efficient team collaboration.

8. AI/Deep Tech

Key Players: Bespin Global, Skelter Labs, Wrtn

Characteristics: AI and deep tech companies in Korea are at the forefront of innovation, providing solutions that leverage AI and machine learning for various applications, including data analytics, automation, and predictive modeling.

9. Education

Key Players: Speak, Riiid, Mathpresso

Characteristics: Korean EdTech firms focus on personalized learning experiences, utilizing AI to tailor educational content to individual needs. They offer online learning platforms and AI-driven tutoring systems that enhance learning efficiency.

10. Cybersecurity

Key Players: AhnLab, Hecto Innovation, INKA Networks

Characteristics: Cybersecurity companies in Korea provide comprehensive solutions to protect against digital threats. They focus on network security, data protection, and threat detection, ensuring robust defenses for businesses and individuals.

11. Legal

Key Players: Lawtalk, Law&Good, Lbox

Characteristics: Legal tech in Korea offers online platforms for legal consultation and services. These companies aim to make legal assistance more accessible and affordable, providing users with easy access to legal information and professional advice.

12. Mobility

Key Players: Kakao Mobility, Tada, UT, SOCAR

Characteristics: Mobility services in Korea focus on car sharing, rental, and ride-hailing solutions. These platforms emphasize convenience, affordability, and seamless user experiences, catering to urban populations with diverse transportation needs.

(source: Naver Search Ads, Google Ads)