What to Know When Creating YouTube Shorts?

YouTube Shorts is a powerful tool for communicating with more viewers through short and concise videos. You can increase views and subscribers by creating videos under 60 seconds.

How to Create YouTube Shorts?

Recording/Editing in YouTube App

• Create in YouTube App: Click the plus (+) button in the YouTube app and select "Create a Short." Here you can easily record and edit Shorts.
• Recording and Connecting Clips: You can record videos up to 60 seconds with your camera. You can also connect multiple clips into one Short and add transition effects between clips.

Adding Music and Sound

• YouTube Music Library: When creating Shorts, you can add background music using YouTube's music library. Choosing trending music increases the chances of exposure to more viewers.
• Using Audio Clips: You can import audio clips used in other Shorts to create your own version. Using popular sounds can help increase views.

Adding Text and Filters

• Text Insertion: You can add text to videos to emphasize important messages or explanations. Text can be set to appear at specific timings, enabling more dynamic Short creation.
• Filters and Visual Effects: Use YouTube Shorts editing tools to add various filters and visual effects to improve video quality. Adjust colors and atmosphere to provide greater visual satisfaction to viewers.

Writing Shorts Titles and Hashtags

• Writing Attractive Titles: Use keywords that can catch viewers' attention in Shorts titles. Including target keywords like "YouTube Shorts" in the title can increase search visibility.
• Using Related Hashtags: Be sure to include the #Shorts hashtag, and add hashtags related to your Shorts topic to increase exposure to more viewers.

What to Consider When Creating YouTube Shorts?

• Delivering Concise and Clear Messages: Since Shorts must deliver messages in a short time, clarify your topic and deliver core messages quickly. Simple but interesting content works better than long, complex explanations.
• Encouraging Viewer Action and Participation: Include calls to action like subscribe, like, and comment prompts at the end of Shorts videos to encourage viewer participation. Due to the simple structure of Shorts, it's important to get viewers to watch until the end or take action.
• Maintaining Vertical Video Format: YouTube Shorts are mobile-focused content, so videos should be created in vertical ratio (9:16). Vertical videos provide viewers with a more intuitive and immersive experience than horizontal videos.

How to Achieve Success Through YouTube Shorts Creation?

Creating Content Based on Trends

• YouTube Shorts are very sensitive to trends. Creating videos aligned with currently popular topics or challenges can lead to more views. Try creating Shorts by adding your own unique ideas to trending topics.

Strengthening Search Visibility Through SEO Optimization

• SEO is very important in YouTube Shorts. Include related keywords naturally in video titles, descriptions, and tags to ensure good visibility in search engines and YouTube algorithms.
• Hashtags also play an important role in SEO. Use hashtags related to your content topic to increase exposure to more viewers.

Consistent Uploads and Experimentation

• Because Shorts are short content, frequent uploading is important. Try various styles and topics to analyze which Shorts are most effective.

Converting Shorts Viewers to Subscribers

• Shorts are a good tool for attracting subscribers. Create interesting Shorts to bring in new viewers and encourage them to watch longer videos regularly. The goal is to get more traffic through SEO optimization of Shorts and convert this traffic into subscribers.

Conclusion

YouTube Shorts is a rapidly growing video format that offers a great way to reach more viewers in a short time. You can easily create them using simple recording and editing tools in the YouTube app, and grow your channel with content that reflects trends and viewer interests. Get more views and subscribers through Shorts creation!